My name is Bohica Bill and I created the Dilligaf (Does it look like I give a f*ck) clothing line for people who want to express their sense of freedom, feel happy and vindicated.
In life, we have to deal with negative people over and over again: nasty bosses, dominant spouses, condescending attitudes and incompetent superiors. Thanks to the United States Military, we have a word for it: BOHICA (bend over, here it comes again). We all have our crosses to bear, and sometimes, we just have to bend over, because here it comes again…
My mission is to spread happiness to light-hearted people across the world who want to let others know that sometimes, they just don’t give a f*ck. Think of it as a subtle way to wear your attitude on your sleeve. Wear it often, wear it proud and wear it EVERYWHERE. Because freedom never goes out of style.